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Mike Rosen
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Premium Content
06/29/2022
People
Following the retirement of Viamedia CTO Randy Lykes, the company promoted Jim O’Neill to SVP of Ad Operations and Wendell Decker to SVP of IT and Technical Services.
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Premium Content
03/28/2018
TV Legacy Systems Holding Back Advanced Advertising Efforts?
Legacy data may provide a standardized measurement platform, but “data is advancing more quickly than our ability to transact on it,” Mike Rosen, NBCU’s evp, advanced advertising and platform sales, told attendees at NewBay Media’s Advanced Advertising conference in NYC Mon.