The latest in:
Mike Welch
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Premium Content
12/21/2021
AT&T Offloading Xandr to Microsoft
AT&T has agreed to sell programmatic advertising business Xandr to Microsoft. Terms of the deal were not disclosed.
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Premium Content
11/01/2018
IAB Releases Advanced TV Buyer’s Guide
The Interactive Advertising Bureau (IAB) released its “Advanced TV Attribution Buyer’s Guide,” designed to provide buyers with an overall understanding of attribution, how it works, and best practices.
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Premium Content
11/01/2018
IAB Releases Guide on Attribution Best Practices
The Interactive Advertising Bureau (IAB) released its “Advanced TV Attribution Buyer’s Guide,” designed to provide buyers with an overall understanding of attribution, how it works, and best practices.