The latest in:
MVPD
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Premium Content
09/11/2024
DirecTV Unveils User Profiles
DirecTV is looking to improve the personalization experience of its satellite-free customers, and it’s introducing a new User Profiles feature that can be set up by individuals within each household who
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Premium Content
09/03/2024
MoffettNathanson: No Floor to Pay TV Decline
MVPDs and vMVPDs lost another 1.6 million subscribers in 2Q24, bringing the YTD loss to four million subscribers, according to estimates from MoffettNathanson. The firm said that a successful launch of Venu could have ultimately dealt a death blow to the traditional linear bundle, marking a complete decoupling of sports from the package.
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Premium Content
11/07/2022
MVPDs Housing More of Fans’ Fave Shows
Viewers are gradually going back to finding and loving the content they’re receiving on linear TV. According to Hub Research’s 2022 “Conquering Content” study, the proportion of viewers watching their new favorite series from an MVPD set-top box rose two points YOY to 23%.
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Premium Content
06/09/2021
WarnerMedia, Comscore Team on Addressable
WarnerMedia is the first national programmer to formally participate in Comscore ’s National Addressable TV programmer trials.
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Premium Content
04/22/2021
Nielsen Boosts Streaming Measurement
Nielsen launched a syndicated service providing total viewership and audience demo insights by streaming platform alongside linear TV ratings.
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Premium Content
03/31/2021
Univision Wants vMVPD Deals
Univision renewed and extended nearly every one of its major MVPD deals in 2019, but there’s still a hole in distribution.