Olly Sholotan | Cablefax

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02/08/2023

Measurement A Focus at One23 Conference

Not all reach is equal, and in NBCUniversal’s “golden age of measurement,” it’s about targeting the intersection of advertising content and platform performance. That was the message NBCU Advertising & Partnerships EVP, Measurement & Impact Kelly Abcarian sent while speaking at the One23 developer conference Wednesday.

By Cablefax Staff

Found in: iSpot / One23 Conference / Jabari Banks / Olly Sholotan / Nielsen / NBCU / NBCUniversal / peacock / VideoAmp / Kelly Abcarian

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