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10/26/2023

AMC Networks Brings Programmatic to Linear

AMC Networks chalked up another first, announcing it has enabled programmatic ad buying on three of its linear networks. Last month’s pilot marked the first time live linear inventory was able to be purchased programmatically in a real-time, biddable ad environment.

By Cablefax Staff

Found in: BBC America / AMC / We TV / AMC Networks / Canoe Ventures / Freewheel / The Trade Desk / Omnicom Group

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