The latest in:
One Platform
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Premium Content
06/20/2023
NBCU Expands One Platform
NBCUniversal is letting marketers manage multi-market campaigns across addressable linear TV, CTV and premium digital video ad inventory in a single buy for the first time through its One Platform.
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Premium Content
11/16/2022
NBCU Unveils One23 Date
NBCUniversal will hold the third iteration of its annual development conference on Feb. 16. The gathering, which was originally created in 2020 to introduce the advertising community to its One Platform, will include dedicated tracks this time around as well as more ways for clients and partners to interact.
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Premium Content
07/22/2021
NBCU, AD-ID Improve One Platform Experience
NBCUniversal announced it will use Ad-ID as its new standard for advertisers across the One Platform.
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Premium Content
07/21/2021
NBCU and Sky Launch Co-Lab
NBCUniversal and Sky unveiled a global consultancy and research arm Wednesday aimed at helping brands leverage cultural trends.
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Premium Content
06/14/2021
NBCU, Disney Upfronts Results
NBCUniversal CEO Jeff Shell also discussed this year’s upfronts during his investor conference appearance Monday, saying that his company’s upfront has officially been completed and it may have been the strongest in its history.