The latest in:
OpenAP
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Premium Content
09/20/2023
JIC Grants Conditional Certification for Trio
The U.S. Joint Industry Committee approved conditional certification for Comscore, iSpot and VideoAmp, marking the next step in offering ad buyers and sellers more currency options beyond Nielsen.
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Premium Content
01/09/2023
Programmers Set Focus on Currency
As companies search for streamlined measurement solutions amid Nielsen scrutiny, the advanced advertising ratings company OpenAP is joining forces with the programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Discovery, as well as the VAB, to establish the Joint Industry Committee (JIC).
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Premium Content
10/17/2022
Snowing in Fall
In an expansion of its existing commercial partnership, OpenAP announced an investment from Snowflake Ventures that’ll help accelerate the development of the cross-platform and cross-publisher solution the OpenAP Data Hub.
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Premium Content
08/11/2022
Weather Channel Partners with Amobee
The Weather Channel is teaming up with ad-tech company Amobee to create data-driven plans for optimized linear TV ad campaigns through OpenAP. The Weather Channel is licensing Amobee’s platform Amobee’s solution to give advertisers the data needed to more effectively target The Weather Channel’s audience segments and improve ad effectiveness.
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Premium Content
06/23/2022
OpenAP, Snowflake Creating Clean Room
Advanced ad company OpenAP struck a new partnership with cloud company Snowflake to develop a new clean room solution for advertisers.
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Premium Content
01/10/2022
Discovery Joins OpenAP Ownership Team
Discovery has made an investment in advanced advertising company OpenAP and will become a minority owner alongside Fox, NBCU and ViacomCBS.