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05/11/2023

Measurement Takes Focus Ahead of Upfronts

It was this time last year when the celebrations surrounding upfronts were focused on the return to in-person formats. But in a year marked with financial difficulties for companies, the focus has turned to finding efficient measurement solutions.

By Noah Ziegler

Found in: Telemundo / LoopMe / comScore / Pilotly / Upfronts / InnovidXP / Gunnar Wiedenfels / peacock / Netflix / Warner Bros Discovery / 605 / EDO / Hulu / Max / Disney / Writers' strike / NBCUniversal / ABCS Insights / Bob Iger / DISQO

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Calendar

2024 Most Powerful Women Awards Nominations Open July 8th, 2024.

Cablefax 100 Awards Nominations Open November 13th, 2024.

Jobs