The latest in:
political advertising
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Premium Content
01/17/2024
Effros: Perspective
One of the most challenging aspects of good journalism is providing both context and perspective. Failure to do that results in skewed judgments, illogical choices and, in most instances these days, excessive anxiety.
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01/02/2024
Executive Round Up: 2024 Predictions
2023 was quite the year, but a new year has arrived. Here’s what some industry executives are predicting what’s to come for 2024.
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Premium Content
12/18/2023
Political Advertising World Changing Alongside TV
Traditional TV is still king when it comes to reaching voters. For last year’s midterm election, Comcast’s advertising division Effectv found that 81% of reach was unique to traditional TV among the top-reach political campaigns it studied. That doesn’t mean streaming is out of the equation though.
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Premium Content
12/08/2022
Linear Still Best Destination for Midterm Ad Buys
There’s a lot of talk about the advertising industry moving away from the linear business and going toward connected TV and the like, but the inventory isn’t quite there yet to support pivotal moments like the 2022 midterm elections.
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Premium Content
09/14/2022
Midterm Money Coming In
Despite a decrease in cable TV customers, Viamedia is set to meet or eclipse its midterm political advertising record thanks to PACs spending in the “Issues” advertising category.
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Premium Content
11/08/2021
Dems Want More Political Ad Transparency
Reps Anna Eshoo (D-CA), Peter Welch (D-VT) and John Yarmuth (D-KY) want to modernize the FCC’s reporting requirements tied to political advertising aired by broadcasters.