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Linear Still Powerful for Ad Awareness, Exposure

The decision process for consumers to purchase a product can be heavily influenced by the media platform being used, and TVB’s latest study revealed linear TV is still king when it comes to influence.

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Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
May 7
2025 Faxies Awards Faxies Nominations Open! Final deadline: 3/14/25
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