The latest in:
Project Oar
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Premium Content
02/02/2021
Univision Joins Project OAR
Univision has joined Project OAR, a consortium of American media companies created to establish a common technology for addressable advertising management for TV.
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Premium Content
09/23/2020
SpotX Enters Linear Space
Video advertising platform SpotX entered the linear TV space for the first time, introducing new programmatic solutions to scale linear addressable TV.
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Premium Content
06/19/2020
Project OAR Goes Live
Project OAR is officially starting live market trials, marking the first time the tech will be used to deliver and manage addressable TV ad inventory outside of linear programming.
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Premium Content
01/07/2020
Project OAR Rolls out Updates
Project OAR announced a series of updates that the consortium says puts it on track to “complete the first critical stages of its mission.”
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Premium Content
12/16/2019
Vizio’s Ad Business Leverages Streaming
Vizio is the latest to join the ad industry, forming Vizio Ads, a unit that sells advertising on its own SmartCast operating system.
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Premium Content
09/24/2019
Rise in Connected TV, Rise in Ad Fraud
Until a few years ago, connected TV wasn’t really on anyone’s radar. Now, media execs believe it will supercede everything else. But with the rise in CTV, there also comes the rise in fraud.