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Publicis Media
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Premium Content
01/25/2023
Disney’s Deep Dive on Data
Upfront season used to be about splashy, talent-heavy presentations in NYC for media buyers. Those are still taking place for the most part, but there’s been an increasing emphasis on data metric deep dives ahead of the upfronts.
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Premium Content
11/16/2022
Addressable Could Be Ad Market’s Panacea
Warner Bros. Discovery CEO David Zaslav called out the weakness of the current advertising market, saying it’s more anemic than it was during COVID. Media veteran Evan Shapiro echoed that sentiment, though others remain positive.
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Premium Content
02/07/2022
People
NBCU President/Chief Business Officer Krishan Bhatia has been elected Chair of the Interactive Advertising Bureau ’s board. Bhatia’s been on the board since Feb. 2019 and previously served as Vice Chair
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Premium Content
06/14/2019
Fox Corp Jumps Onboard Project OAR
Fox Corp. joined Project OAR , the addressable advertising consortium. Members also announced the creation of an Agency Advisory Committee, with participation pledges from Publicis Media , Omnicom Media Group
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Premium Content
02/02/2018
Olympic Measurements
Discovery Comm will use its Eurosport asset to develop revamped methodology for measuring audience behavior across Europe during the Olympic Winter Games.