The latest in:
QVC
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Premium Content
11/14/2024
John Malone Lectures on Current Media Landscape
Liberty Media’s investor day covered a lot of ground, from Charter’s upcoming acquisition of Liberty Broadbandto GCI’s future and Qurate’s upcoming rebrand to the QVC Group.
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Premium Content
11/07/2024
“Buy It Now” Reshapes the Product Pitch Genre
“Buy It Now,” hosted by comedian JB Smoove, is Prime Video’s newest game show that gives entrepreneurs the chance to pitch their products to an audience of seasoned Amazon shoppers.
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Premium Content
10/03/2024
QVC Playing Pickleball
QVC is stepping into the live sports game, announcing a multi-year partnership with USA Pickleball . QVC will become the exclusive retail industry partner and broadcast partner of USA Pickleball
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Premium Content
05/08/2024
QVC Bets on Women 50+
QVC and HSN owner Qurate likes 50. It just launched the “Age of Possibility” marketing initiative focused on its core customer, women over the age of 50.
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Premium Content
10/26/2023
Shopping Nets Up Original Programming Game
Hallmark Channel, Lifetime and Great American Family aren’t the only ones in the Christmas spirit.
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Premium Content
09/14/2023
Card Swipe: The Cross-Platform Evolution of Shoppable Content
The world of shoppable content is evolving by the day, but with more video options available than ever before, there’s still a struggle to encourage alignment between programming being shown to consumers and the products being pushed their way.