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RampUp
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Premium Content
09/19/2019
Problems with Measuring Addressable Advertising
The addressable ad space is hot, hot, hot, but brands are often left scratching their heads when it comes to maximizing ROI.
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Premium Content
09/19/2019
RampUp Notebook
Political ad spend projections for 2020 are up $2bln over 2018, reaching $5.8bln according to Cr oss Screen Media ’s CEO Michael Beach . Speaking at LiveRamp’s RampUp summit in NYC Wednesday, Beach said