The latest in:
Rita Ferro
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Premium Content
01/11/2024
Disney Tech and Data Showcase Hits Vegas
The festivities at CES 2024 turned into Disney flexing its advertising muscles at its annual Tech and Data showcase Wednesday.
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Premium Content
12/06/2023
Cablefax Salutes Industry’s Most Powerful Women
It’s that time of year, when the industry’s trailblazers in media, broadband and technology gather together in NYC to celebrate Cablefax’s Most Powerful Women at an annual luncheon.
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Premium Content
10/31/2023
People
As Disney+’s ad-supported tier expands, so too does the purview of Rita Ferro. She has been elevated to President, Global Advertising for Disney ahead of the tier’s launch in Europe and other global markets over the next year.
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Premium Content
05/17/2023
Giants Embrace Different Upfront Approaches
Some big players like Warner Bros. Discovery and Disney are taking a slightly different approach to their upfronts and ad formats for the coming year.
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Premium Content
05/17/2023
Disney Gets Deeper on Selling Streaming
Ad-supported tiers are all the rage in streaming these days, and Disney President, Ad Sales and Partnership Rita Ferro is more than happy to have more inventory to offer marketers that want to partner with the Mouse House on Disney+’s ad-supported tier.
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Premium Content
01/23/2023
Disney Portfolio Helps Ahead of Upfront
Disney’s arsenal of brands will only help its ad sales ahead of the company’s 2023 upfront, especially as it focuses on scaling the framework and technology that it’s developing to advertisers. That’s according to Disney Ad Sales President Rita Ferro, who spoke at a fireside chat on LinkedIn on Monday.