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10/10/2024
Commercial Power: Use of AVOD Rises as SVOD Costs Grow
There is a myriad of reasons why streaming has skyrocketed over the past decade, but in recent years, the rise of ad-supported viewing has been a primary catalyst in growth.
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01/12/2022
Smart TV Execs Investigate Future of Measurement
Smart TV manufacturers have found their way into nearly every corner of the industry, whether that is the creation of FAST channels, measurement enhancements and, of course, advertising. And while they’re