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    01/23/2023

    IAB Tech Lab Making Programmatic Green

    IAB Tech Lab, the digital advertising technical standards body, is launching a program designed to help the ad industry meaningfully lower carbon emissions. It’s a part of a larger effort from IAB and IAB Tech Lab exploring how the industry can develop a framework for the measurement and management of greenhouse gas emissions from media.

    By Cablefax Staff

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Wednesday–November 20

Broadcast Taking More Share in Nielsen’s Gauge

The broadcast category in Nielsen ’s “The Gauge” report recorded its third consecutive month of growth in October. Nielsen found that broadcast viewership recorded 7% monthly growth to take 24% of total

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