The latest in:
Sean Cunningham
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Premium Content
04/27/2023
Nielsen Delays Big Data as Currency Until Next Fall
Nielsen is pushing back the currency use of its Big Data + Panel product until September 2024. The measurement company will use its panel-only national ratings system as currency ahead of this year’s upfronts as it awaits accreditation from VAB and the Media Rating Council.
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Premium Content
04/17/2023
MRC Lifts Nielsen National Measurement Suspension
Nielsen is back. The Media Rating Council’s board has reinstated the accreditation of its National Television Audience Measurement service at the recommendation of its TV Committee.
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10/07/2022
Executive Round Up: What’s the next step for more accurate audience measurement?
We asked executives in our industry what the next step is for more accurate audience measurement. Here’s what they had to say.
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Premium Content
03/09/2022
VAB Comes After Nielsen’s Big Data Reports
Video Advertising Bureau President/CEO Sean Cunningham continued his battle against Nielsen , pushing the latter to stop releasing its Big Data monthly reports immediately. Nielsen’s offering goes beyond
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Premium Content
01/26/2022
VAB Goes After Nielsen Again
VAB said Nielsen “grossly understated” its erroneous measurement of out-of-home audiences from September 2020 through December 2021 and estimates in a new report that the mistake resulted in $700 million in lost revenues. Nielsen doesn’t agree.
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Premium Content
10/27/2021
Another Round of Comscore VS. Nielsen
Comscore is fighting back against Nielsen after the latter asserted the big data sets used by Comscore for measurement purposes have a number of flaws.