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smart tvs
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Premium Content
08/05/2024
Smart TVs Hold a Lot of Power, Hub Finds
Smart TVs are only getting smarter as more consumers use them.
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08/18/2023
Executive Round Up: How can Smart TVs Evolve to Become the Hub of the House?
We asked executives in the industry how smart TVs can continue to evolve to become the hub of the house. Here’s what they had to say.
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Premium Content
07/24/2023
Smart TVs Get Smarter
Smart TVs are beginning to flex their capabilities beyond video, according to Hub Entertainment Research’s fifth “Evolution of the TV Set” Study.
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Premium Content
06/02/2023
CTV Popularity Grows
With the digital wave continuing to rise, the vast majority of U.S. households are utilizing CTV devices. Leichtman Research Group found that 88% of U.S. TV households have at least one internet-connected TV device, and 49% of adults watch video on a connected device daily.
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Premium Content
05/05/2022
Could Smart TVs Find the Fix for Search and Discovery?
Smart TVs are proving to be a powerful tool for consumers looking to access their favorite service and instruments for expanding reach and driving viewership on streamers looking to grow their market position.
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Premium Content
01/12/2022
Smart TV Execs Investigate Future of Measurement
Smart TV manufacturers have found their way into nearly every corner of the industry, whether that is the creation of FAST channels, measurement enhancements and, of course, advertising. And while they’re