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11/29/2023

Addressable Advertising Charges On, Still Work to Do

The advertising industry has been yearning for market turbulence to subside amid uncertain economic pressures and splitting mediums of measurement, and the continued rise of addressable advertising may help streamline the next era of how companies reach customers.

By Noah Ziegler

Found in: Brad Stockton / Spark Foundry / Lisa Giacosa / DirecTV / Sara Wallace / Comcast / Angela Girardin / Nielsen / Freewheel / addressable advertising / Go Addressable / dentsu / Amy Leifer

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