The latest in:
Spectrum Reach
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Premium Content
10/03/2024
Operative Makes Key Adds
Cox Media, Effectv and Spectrum Reach have gone live on Operative’s AOS advertising management solution. AOS is a media platform that unifies and activates a company’s cross-platform data.
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Premium Content
06/18/2024
Spectrum Reach Makes Programmatic Improvements
Charter’s ad sales arm Spectrum Reach is expanding its collaboration with the sell-side ad company Magnite to enhance programmatic ad buying across Spectrum Reach’s library of premium linear and streaming inventory.
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Premium Content
01/19/2024
Doing Good
Charter’s advertising sales arm Spectrum Reach announced it’ll offer 250 underserved small business owners access to its ad and marketing resources throughout 2024.
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Premium Content
12/04/2023
People
NAB named Ray Quiñones as Director of Government Relations. Quiñones joins NAB from the congressional office of Rep. Darren Soto (D-FL), who serves on the House Energy and Commerce Committee.
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Premium Content
11/10/2023
Pilot Helping Spectrum Reach
Charter’s ad sales arm Spectrum Reach is partnering with ShowSeeker to deploy Pilot, ShowSeeker’s solution to automated workflows in the media sales business.
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Premium Content
06/07/2023
Spectrum Reach at the Beach(front)
Charter’s ad sales arm Spectrum Reach is teaming up with the sell-side convergent TV ad server Beachfront to let Spectrum Reach deliver ads in a programmatic fashion across set-top box TV, CTV and online video platforms.