The latest in:
Super Bowl LVIII
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Premium Content
02/14/2024
Effros: A Bigger Pie
If you’re trying to gain buyers, or subscribers or adherents, don’t just focus your message and your service on one select group.
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Premium Content
02/13/2024
Super Bowl Ratings
It was CBS’ time to shine as its telecast of Super Bowl LVIII on Sunday became the most-watched telecast in history.
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Premium Content
02/12/2024
Super Bowl Notebook
Nickelodeon’s Super Bowl broadcast won over viewers of all ages, with viral social media posts convincing households to switch to the family-friendly option in the middle of the big game.
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Premium Content
02/12/2024
DirecTV, Cox Media Make Up
Hours before Sunday’s kickoff, DirecTV and Cox Media Group ended their retransmission consent standoff.
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Premium Content
12/14/2023
Paramount Plays Hide and Peak
Paramount+ is rolling out a new interactive sweepstakes that’ll give fans the chance to win two tickets to Super Bowl LVIII as part of a VIP package. The “Hide & Peak” campaign began Thursday and will run through noon on Jan. 8.