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Travis Hockersmith
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10/07/2022
Executive Round Up: What’s the next step for more accurate audience measurement?
We asked executives in our industry what the next step is for more accurate audience measurement. Here’s what they had to say.
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Premium Content
01/12/2022
Smart TV Execs Investigate Future of Measurement
Smart TV manufacturers have found their way into nearly every corner of the industry, whether that is the creation of FAST channels, measurement enhancements and, of course, advertising. And while they’re