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10/14/2022
Fox Picks Innovid
Fox Corp entered a multi-year partnership with the cross-platform TV measurement company Innovid. Fox will use Innovid’s “Innovid XP” solution, one that takes data from smart TVs, ACR and CTV ad impressions and provides a deduplicated view of audiences for Fox networks and AVOD service Tubi, which has been partnered with Innovid.