The latest in:
TVB
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Premium Content
10/09/2025
Upbeat Broadcast View on NFL, Retrans & Regulation
Broadcasters, who count on revenue from retransmission consent, have hope that consumers will find their way back to the traditional pay TV bundle.
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Premium Content
10/09/2025
TVB Notebook
NAB CEO Curtis LeGeyt spoke later in the day, making a big push for the ATSC 3.0 transition.
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Premium Content
05/22/2025
TV Still Rules Convos in U.S.
The Television Bureau of Advertising (TVB) released a study that found that television remains the most dominant medium in terms of influencing conversations in America.
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Premium Content
05/01/2025
People
AMC Networks upped Sam Zimmerman to SVP, Programming and Acquisitions for Shudder.
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Premium Content
03/11/2025
Linear Still Powerful for Ad Awareness, Exposure
The decision process for consumers to purchase a product can be heavily influenced by the media platform being used, and TVB’s latest study revealed linear TV is still king when it comes to influence.
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Premium Content