The latest in:
Upfronts
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Premium Content
05/14/2024
Disney and Amazon Get Their Turns at the Upfronts
Disney and Amazon marked Tuesday with their upfront presentations, with the latter having its first ever upfront event.
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Premium Content
05/13/2024
Upfront Announcements
Both NBCUniversal and Fox trickled in announcements throughout their presentations.
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Premium Content
03/20/2024
Comscore, NBCU Make Waves as Upfronts Near
Upfront season is nearly upon us, and folks on all sides of the equation are gearing up to make a big splash as the advertising market looks to continue rebounding after a year of volatility.
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Premium Content
05/11/2023
Measurement Takes Focus Ahead of Upfronts
It was this time last year when the celebrations surrounding upfronts were focused on the return to in-person formats. But in a year marked with financial difficulties for companies, the focus has turned to finding efficient measurement solutions.
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Premium Content
05/16/2022
Upfront & Center: Programmers Party Like its 2019 Amid Economic Uncertainty
The glitz and glam of in-person upfronts have returned, but it isn’t all fabulousness as some wonder what sort of impact today’s economy will have on the advertising landscape.
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03/25/2022
Executive Round Up: What Will Emerge From This Year’s Upfronts?
We asked executives across the industry what they expected to be a key conversation to emerge from this year’s upfronts.