The latest in:
Video Advertising Bureau
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Premium Content
11/15/2023
FWC, VAB Check Their List
The FreeWheel Council for Premium Video (FWC) and the Video Advertising Bureau are working together to help give guidance on buying premium video advertising, introducing a document called “Buying Premium
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Premium Content
04/17/2023
MRC Lifts Nielsen National Measurement Suspension
Nielsen is back. The Media Rating Council’s board has reinstated the accreditation of its National Television Audience Measurement service at the recommendation of its TV Committee.
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Premium Content
04/20/2022
People
The Video Advertising Bureau made Benjamin Vandegrift its newly created VP of Measurement Solutions.
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Premium Content
03/09/2022
VAB Comes After Nielsen’s Big Data Reports
Video Advertising Bureau President/CEO Sean Cunningham continued his battle against Nielsen , pushing the latter to stop releasing its Big Data monthly reports immediately. Nielsen’s offering goes beyond
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Premium Content
10/27/2021
Another Round of Comscore VS. Nielsen
Comscore is fighting back against Nielsen after the latter asserted the big data sets used by Comscore for measurement purposes have a number of flaws.
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Premium Content
09/09/2021
Nielsen Overhaul a Long Time Coming, Industry Says
After a few months of taking Nielsen to task for its undercounted ratings in 2020 amidst the pandemic, major players are starting to sort out what the ratings service’s suspended MRC accreditation truly means for decision-makers in the television industry.