The latest in:
VideoAmp
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Premium Content
11/15/2024
Netflix Marks Two Years of Ads
Netflix hit the two-year anniversary since introducing advertisements last week, and President, Advertising Amy Reinhard penned a letter to talk about the progress the streamer has made.
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Premium Content
11/12/2024
Ratings
In an election week, it was Fox News that kept its usual spot at the top of both the primetime and total-day weekly ratings among cable networks.
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Premium Content
10/17/2024
Video’s Next-Gen Move
Media measurement company VideoAmp introduced the next generation of its platform. The new edition offers a full suite of APIs and an enhanced dashboard to showcase reporting.
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Premium Content
07/02/2024
Nielsen Evolves Amid Competition, Criticism
The past few years have seen more competition among measurement firms that are trying to separate themselves from the rest of the pack.
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Premium Content
01/09/2024
CES Panel Talks Ad Shifts
The future of insights, data and advertising across television and streaming were at the heart of a panel hosted by Disney EVP, Category Sales and Client Solutions Lisa Valentino Tuesday at CES.
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Premium Content
09/20/2023
JIC Grants Conditional Certification for Trio
The U.S. Joint Industry Committee approved conditional certification for Comscore, iSpot and VideoAmp, marking the next step in offering ad buyers and sellers more currency options beyond Nielsen.