The latest in:
VideoAmp
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Premium Content
03/06/2025
FreeWheel, VideoAmp Collab for Attribution
Comcast’s ad tech company FreeWheel is joining forces with VideoAmp to integrate the media ratings firm’s advanced audience measurement and currency solutions into FreeWheel’s Strata platform.
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Premium Content
02/21/2025
Audience Measurement a Pain in Spanish-Language Media
Spanish-language media companies are facing an array of challenges in today’s landscape.
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Premium Content
02/03/2025
Paramount-Nielsen End Feud
After four months, the dispute that left Paramount Global and Nielsen without a measurement contract has come to a close.
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Premium Content
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Premium Content
01/10/2025
Ratings
The Cavaliers’ win over the Thunder notched 1.87 million viewers Wednesday night on ESPN, according to Nielsen.
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Premium Content
01/07/2025
Paramount Renews With VideoAmp Amid Nielsen Feud
As the Paramount vs Nielsen standoff continues, Paramount is renewing its partnership with the media measurement company VideoAmp.