The latest in:
Walmart
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Premium Content
12/03/2024
Walmart Wraps Vizio Purchase
Walmart solidified its presence in the smart TV marketplace Tuesday with the completion of its acquisition of Vizio.
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Premium Content
05/08/2024
Disney Adds Walmart Connect to Streaming Inventory
Walmart Connect, the retailer’s audience solutions and measurement insights, is joining Disney Advertising’s addressable streaming inventory.
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Premium Content
04/09/2024
Six Keys for Streaming Growth
The streaming space is one of the more competitive arenas out there, and VAB and Hub Entertainment Research teamed up to identify six important areas for streamers to focus on to help find success.
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Premium Content
02/20/2024
Walmart Seals $2.3B Agreement to Acquire Vizio
After rumblings that Walmart was pondering the purchase of Vizio broke last week, the deal is now official.
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Premium Content
02/16/2024
Roku Waiting for Ad Market Stabilization
Increased competition and an ad market still searching for stability combined caused Roku’s stock to tumble by as much as 23% on Friday.
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Premium Content
02/14/2024
Walmart Eyeing Vizio?
Walmart is in talks to buy Vizio in a deal worth more than $2 billion, according to a Wall Street Journal report.