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xandr
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Premium Content
04/22/2022
Xandr Gets New Structure
Xandr unveiled a revamped standardized data framework in collaboration with data providers such as 605, Comscore, EDO and others Thursday.
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Premium Content
03/23/2022
605 Makes Advanced Audiences Available
605 is making its Advanced Audiences available through 605 Exchan6e, allowing advertisers to decipher TV audiences with more precision using first- or
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Premium Content
12/21/2021
AT&T Offloading Xandr to Microsoft
AT&T has agreed to sell programmatic advertising business Xandr to Microsoft. Terms of the deal were not disclosed.
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Premium Content
10/21/2021
FTC Finds ISPs Collect Troves of Data
The FTC presented a staff report Thursday, declaring that many ISPs collect and share far more data about their customers than many consumers expect.
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Premium Content
08/04/2021
Xandr Launches Monetize TV
AT&T advertising division Xandr has launched self-serve advertising platform Monetize TV.
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Premium Content