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Yahoo
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Premium Content
10/17/2024
Video’s Next-Gen Move
Media measurement company VideoAmp introduced the next generation of its platform. The new edition offers a full suite of APIs and an enhanced dashboard to showcase reporting.
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Premium Content
03/04/2024
People
Ken Johnson was elevated to COO of Cable One from his previous position as the company’s Chief Technology & Innovation Officer. He joined Cable One in 2018 after Cable One acquired NewWave Communications
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Premium Content
10/17/2022
DirecTV, Yahoo Expand Advertising Deal
Yahoo is expanding its partnership with DirecTV Advertising to include set-top data. Now, Yahoo’s demand-side platform customers can use TV usage data from DirecTV households to help with the planning, activation and measurement of digital campaigns.
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Premium Content
03/25/2022
People
fuboTV appointed former Univision and Scripps Networks Interactive exec Henry Ahn as Chief Business Officer, transitioning from the streamer’s board to a newly-created in-house role. Julie Haddon , owner of
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Premium Content
01/10/2022
Connecting the Dots for National Addressable Ads
2022 has all the earmarks for being a big year for national addressable advertising, but it’s going to take some serious collaboration between MVPDs and programmers to get there.
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Premium Content
11/18/2021
NBCU Plans New Peacock Ad Types
NBCUniversal Advertising & Partnerships is gearing up to add two new ad opportunities to Peacock in the coming months.