smartphone CTA

Smartphones have become nearly as commonplace in households across America as TVs, being owned by 87% of homes.

TVs only hold a 9% lead over the smaller-screened device, according to new research from the Consumer Technology Association. It’s 20th “Consumer Technology Ownership and Market Potential Study” also found that, for the first time, the top three most-frequently owned tech products are all screen devices, with laptops sliding into the third slot with a presence in 72% of homes, their highest ownership level ever.

A device doesn’t have to have a mighty screen to make it into the home, however. Smart speakers have come close to tripling in ownership rate to reach 22% of US households. Emerging technology has continued to grow, with smartwatch adoption growing to 18% of households, drone ownership hitting 10% and VR headsets being a part of 11% of households.

That’s not to say that a big screen doesn’t have power. Larger screen sizes are driving US consumers to buy more TVs and related tech. 4K UHD TV ownership rose 15% YOY to reach 31% while 19% of households have a TV with a screen size of 60 inches or larger. Ownership of digital media streaming devices followed the trend, rising 9% since last year to 45%.

The Daily

Subscribe
Thursday–November 21

Rosenworcel, Carr Prepare for FCC Leadership Transition

Thursday was something of a passing of the torch moment at the FCC. Ahead of the agency’s November open meeting, Chair Jessica Rosenworcel officially laid out her intention to depart the Commission on Jan. 20 when President-elect Trump is inaugurated.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.