Following its collaboration with Japanese telecom provider K-Opticom last Oct on 4K streaming of the Osaka Marathon, Elemental Technologies helped Osaka’s broadcaster Kansai TV encode 4K content in HEVC for broadcast delivery to a Samsung UltraHD TV. The off-air demonstration occurred during a 4K educational event last week. Original Kansai TV programming featuring the 2014 Osaka International Women’s Marathon was transmitted from an indoor UHF antenna with 64QAM modulation to a receiving antenna during the demo. Elemental encoded the content in 4K/HEVC at full frame rates for transmission at 14.5Mbps.

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FreeWheel, VideoAmp Collab for Attribution

Comcast’s ad tech company FreeWheel is joining forces with VideoAmp to integrate the media ratings firm’s advanced audience measurement and currency solutions into FreeWheel’s Strata platform.

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