At deadline, CloudTV developer ActiveVideo Networks said Comcast has licensed its CloudTV H5 platform for use in an enhanced video-on-demand (VOD) user-experience trial in Chattanooga, Tenn.

The cloud-based user interface provides a graphically rich way for Xfinity On Demand customers to search and discover VOD content, the company adds.

Explains Jeff Miller, CEO and president at ActiveVideo Networks, “Leveraging CloudTV’s enterprise-class performance, we can offer providers like Comcast new, rich experiences from the cloud as well as a consistent look and feel that can be delivered to any set-top box.” 

Here’s how it works: The scalable CloudTV H5 platform uses highly optimized HTML5 browser technology running in remote servers to execute and render user experiences in the cloud, streaming it to the user’s device. Subscribers control the experience by using their remote controls to send key presses to the remote server, controlling the application. “The latency between a customer key press and the UI response is minimal,” ActiveVideo notes. 

CloudTV is available on approximately 10 million screens globally with Cablevision Systems, Oceanic Time Warner Cable and other operators as well as on Philips-brand NetTVs.

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