video marketplace effros dissonance

Vobile recently acquired the pay-per-transaction business from Rentrak. The company will integrate the PPT system with its VDNA platform to enable content owners and distributors to increase their video inventory and better track digital consumption, Vobile CEO Yangbin Wang told us. Through the acquisition, the video content protection, measurement and monetization service provider will gain Rentrak’s existing PPT customers, including Paramount, Universal, Warner Bros, Sony, Lions Gate and Films.

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